Why We Stopped Using 6 Analytics Tools and Built TrueFunnel

Chasity Gibson
Sep 22
3 min read

There was a time when my browser looked like a NASCAR windshield: GA4 in one tab, HubSpot in another, Salesforce open somewhere in the back, LinkedIn Ads dashboard lurking like an unpaid bar tab, Search Console hiding under it all, and a “just in case” Looker report teetering on the edge.

It was chaos.Not the fun kind of chaos, like a Friday night dance floor in Fort Worth, the slow bleed kind of chaos.

Every week, I spent hours stitching together data just to answer basic questions like:

Which campaigns are actually creating revenue?
Is our content doing anything besides making us feel clever?
Are we growing after the sale or just chasing new logos?

The short answer? Nobody knew.

The Big Problem No One Wants to Admit

Here’s the ugly truth:Most marketing teams are data-rich and insight-poor.

You’ve got the tools. GA4, Salesforce, HubSpot, ad platforms. But each speaks its own language. Connecting them requires an analyst with a caffeine habit and a loose relationship with weekends.

Meanwhile, leadership’s asking why marketing ROI is fuzzy and why that $50K campaign “felt” good but didn’t move the needle. You start doubting your numbers. They start doubting your strategy. And nobody’s happy.

Why 6 Analytics Tools Weren’t Cutting It

GA4 – Powerful, but a UX nightmare. Great for clicks, terrible for telling you if those clicks became paying customers.
HubSpot & Salesforce – Fantastic for CRM, but reporting is often siloed or too sales-heavy.
LinkedIn Ads / Google Ads dashboards – Great for the here-and-now, useless for the big picture.
Search Console – SEO goldmine… if you have the time to cross-reference it with conversion data (spoiler: you don’t).
Looker or Tableau – Enterprise-level brilliance—if you’ve got a data team. If not, it’s just a $25,000 digital paperweight.

At LaunchWave, we were juggling all of these and still couldn’t get a clear, single answer to the simplest question: What’s actually driving revenue?

So, We Built TrueFunnel

We didn’t set out to build another analytics tool. We set out to build the last dashboard you’ll ever need.

TrueFunnel gives you full-funnel visibility, from first touch to expansion. Without the Frankenstack. One login. One dashboard. Every GTM channel, every stage of the Bow Tie Funnel, tied directly to pipeline and revenue.

No more vanity metrics. No more endless exports. No more wondering if your reports are lying to you.

Why It Works

Built by GTM strategists, not engineers – We’ve lived the chaos. We built TrueFunnel to answer the questions marketers actually get asked.
Plug-and-play – Works with your existing stack (HubSpot, Salesforce, GA4, LinkedIn Ads, Google Ads, Search Console, Meta). No six-month onboarding.
Post-sale insight – Because growth doesn’t stop at “closed won.”
Simple enough for a CEO, powerful enough for a RevOps pro – No manual stitching, no analyst dependency.

The Payoff

When we killed our six-tool circus and went all-in on TrueFunnel, something happened:

We stopped wasting hours chasing “the real number.”
We started spotting which campaigns actually paid off. Fast.
Our clients stopped glazing over in reporting meetings and started making faster, better decisions.

And here’s the kicker: We didn’t just save time. We started making more money because we could finally see where the hell it was coming from. Enabling our teams to focus on the right efforts and stop wasting time on the wrong ones.

If You’re Still Living in Analytics Tool Hell…

You don’t need more tools. You need more clarity.

That’s why we built TrueFunnel. Not because the world needs another dashboard, but because GTM teams deserve one source of truth that actually works.

If you’re ready to fire your six-tool Frankenstack and finally get the clarity you’ve been missing, we should talk.