70%
Of B2B Buyers are through their purchasing process before engaging with sellers.
The state of B2B marketing is changing. High interest rates and investors with tighter purse strings have led to many startups facing tighter budgets, smaller marketing teams, and even less marketing budget. Startups are expected to do more with less. Yet the competition landscape is more saturated than ever.
How B2B Buyers are buying in 2024
Audiences are definitely more digitally savvy in the age of information. Latest reports from Gartner and 6Sense show a growing generation of B2B buyers that are very aware of tracking and targeting, leading them to be less likely to click on advertisements. They are incredibly self-reliant and heavy on search. They're looking for solutions to specific challenges and want trustworthy online resources for just in-time learning.
Self-led digital journeys
They want to feel in control & they’re avoiding human interaction like the plague. They want ample content & resources that enable them to self-learn as much as possible.
Intent Based engagement
Everything is in their own time. They will show signs of intent when they are ready & they expect their journey to be respected.
Personalized expertise
Once they engage with a Rep, they want assurance that you are an expert in their field of need. They expect you to be fluent in every aspect of their particular challenges.
Paddling past the break and catching the growth wave
You're probably not a surfer (if you are, BRUH, let's paddle out!) but trust us when we tell you, overcoming the current saturated and fiscally challenging market is just as exhausting, stressful, and scary as paddling out past the break at Half Moon Bay. Those who are successful train with some of the best teams of seasoned surfers in the world. Pros who help them create a strategy to not only get them past the break but ensures they catch some wicked and memorable waves. Enter, eh-hm, LaunchWave. A collective of seasoned B2B marketers with a passion for growing early stage startups.
Know your
best fit audience, map their journey.
Dive deep into your ICP's world and map their journey to unlock strategies that accelerate growth. Tailor every touchpoint to meet them where they are, ensuring your startup not only reaches its goals but surpasses them.
Be seen,
be found.
Cut through the digital noise with visibility and discoverability that drives early-stage growth. Position your startup at the forefront, ensuring your brand dominates every search and conversation.
Maximize impact,
minimize spend.
Turn every dollar into a heavy hitter with strategies that support startup growth without draining resources. Focus on making your budget work harder, keeping your startup agile and efficient.
Why B2B Startups Partner with LaunchWave Consulting
Sustainable quality growth
Increased MQLS by 220% while decreasing DQ Rate by 52 points
FinServ Client
Doing More with less
Increased organic traffic by 99.4% while decreasing CPL by 61%
EdTech Client
Timely revenue Impact
Increased revenue pipeline by 32% in the first 3 months alone
Machine Learning Client
Making events worth it
Increased event booth engagement by 250% while decreasing CPL
EdTech Client
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